Rafael Lozano-Hemmer Work
Last Spring I went to a lecture at the Guggenheim to see Rafael Lozano-Hemmer work. As I have told his thoughts and his work were amazing. I was reading an article about "calming technologies" and in the back of the article I wrote some comments about the lecture. He explained some of his projects and I really liked how simple and how complex they were at the same time.

I had some thoughts about them.
How images (projections) can transform architecture?
How the identification of a building could be the building itself?
How a label can become the object that it is identifying? (Calvino, City and Signs). I have forgotten how important was this book while I was doing my college thesis and how pleasant was to reinforce that while doing the box project.
“SUBTITLED PUBLIC consists of an empty exhibition space where visitors are tracked with a computerized infrared surveillance system. As people enter the installation, texts are projected onto their bodies: these “subtitles” consist of thousands of verbs conjugated in third person and they follow each individual everywhere they go. The only way to get rid of a subtitle is to touch someone else: the words then are exchanged between them.”
“1000 PLATITUDES Words commonly used to describe the generic globalized city are written with a created alphabet; --each letter of the alphabet was projected on a different building using the World's most powerful projector. Public housing projects, shopping malls, government buildings, industrial wastelands and corporate headquarters were transformed by fast tactical projections from the mobile platform, under the radar of potential regulators.”
“BODY MOVIES transforms public space of interactive projections. Thousands of photo portraits taken on the streets of the cities where the project is exhibited are shown using robotically controlled projectors. However, the portraits only appear inside the projected shadows of local passers-by” He talked about massive interactivity."
UNDER SCAN reminded me of major studio mid terms reviews when the critics said that when you create interactive installations you have to be very careful about the modes of interaction. They pointed out that these modes should be conceived in a way that participants cann't help to interact. And Lozano-Hemmer does it in a brilliant way. Here is the simplicity which I find amazing; people just have to walk and what could be more natural than walking?
VECTORIAL ELEVATION
The idea of having messages that are transformed into information that become light, three-dimensional light.
I also was thinking that I want to explore more the work of Christo and his landscape transformations.
He offered an amazing workshop called HUMO that consists of rapid deployment of strategic images to transform urban landscapes.

I had some thoughts about them.
How images (projections) can transform architecture?
How the identification of a building could be the building itself?
How a label can become the object that it is identifying? (Calvino, City and Signs). I have forgotten how important was this book while I was doing my college thesis and how pleasant was to reinforce that while doing the box project.
“SUBTITLED PUBLIC consists of an empty exhibition space where visitors are tracked with a computerized infrared surveillance system. As people enter the installation, texts are projected onto their bodies: these “subtitles” consist of thousands of verbs conjugated in third person and they follow each individual everywhere they go. The only way to get rid of a subtitle is to touch someone else: the words then are exchanged between them.”
“1000 PLATITUDES Words commonly used to describe the generic globalized city are written with a created alphabet; --each letter of the alphabet was projected on a different building using the World's most powerful projector. Public housing projects, shopping malls, government buildings, industrial wastelands and corporate headquarters were transformed by fast tactical projections from the mobile platform, under the radar of potential regulators.”
“BODY MOVIES transforms public space of interactive projections. Thousands of photo portraits taken on the streets of the cities where the project is exhibited are shown using robotically controlled projectors. However, the portraits only appear inside the projected shadows of local passers-by” He talked about massive interactivity."
UNDER SCAN reminded me of major studio mid terms reviews when the critics said that when you create interactive installations you have to be very careful about the modes of interaction. They pointed out that these modes should be conceived in a way that participants cann't help to interact. And Lozano-Hemmer does it in a brilliant way. Here is the simplicity which I find amazing; people just have to walk and what could be more natural than walking?
VECTORIAL ELEVATION
The idea of having messages that are transformed into information that become light, three-dimensional light.
I also was thinking that I want to explore more the work of Christo and his landscape transformations.
He offered an amazing workshop called HUMO that consists of rapid deployment of strategic images to transform urban landscapes.

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